Thai counterfeit makers have gotten better at the imitation game over the years as, at first glance, Thai AAA fakes look very similar to licensed versions. Alex, a Lagos-based businessman who has dealt in counterfeit jerseys since 2011, says current demand exceeds that of the last World Cup jersey by about “1000%.” Illegal factories in China, operating close to licensed manufacturers across Asia, are usually the first port of call for fake jerseys.